If you’ve visited www.snipsmag.com recently or received our weekly e-newsletters, then you’ve come across our latest poll on millennial outreach in the industry. Though it’s debated by demographers, millennials are generally considered to be those born between 1980 and the early 2000s. We’ve asked our website visitors to let us know what they’re doing to attract these millennials to careers in HVAC/sheet metal and, to be honest, the response has been lackluster compared to previous polls.
As I write this in mid-May, most of the votes (36 percent) are going to the discouraging choice of “We aren’t doing anything to attract millennials to the industry.” I’ve only been writing about this industry for a year, but my February 2017 story (“Mutually attractive?”) on apprenticeships and millennials has garnered quite a bit of interest from readers who understand the importance of getting young workers to join the skilled trades. So, I have to ask, if you’re not doing anything to expose millennials to these career opportunities, then how will they have the ability to make a choice between college, apprenticeships and trade school?