Advertise with SNIPS

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SNIPS has been the sheet metal industry's most trusted publication for over 80 years. Advertise with SNIPS to position your products and services in front of the top companies and decision-makers who drive innovation in the sheet metal, heating, air conditioning, ventilation, indoor air quality, architectural sheet metal and metal roofing industries. With online and digital opportunities, SNIPS can maximize your reach and connect you with your target audience.

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BNP Media products cover every media platform in order to create a simple solution for you and your company. We've collected our portfolio of media products to give you a brief overview.
Brand Awareness
Our Publication

Display Advertising
Create brand awareness and leverage the credibility and authority of our brand by advertising with our industry-respected publication. Choose from a full range of digital advertising options, including full-page and fraction ads.
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Classifieds
Classifieds can help with selling equipment, products and services, announcing business opportunities, hiring expert employees and more.
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Digital Edition Sponsorship
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
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Online Media

Display Advertising
Drive traffic to your website with our IAB approve, mobile responsive online ad opportunities.
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Topic Sponsorships
Target ads to visitors engaged with content around a specific topic that relates to your company and product.
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Rich Media
Rich Media ads expand the creativity and interaction of an online message with dynamic ad opportunities.
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eNewsletter
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales leads and build awareness for your brand.
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Industry Calendar
Industry Calendars are printed calendars aimed at a specific market of professionals that put your message on display for an entire month.
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Online Retargeting
Extend the reach of your ads to our website audience and stay top of mind with your customers.
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Lead Generation

Webinars
Showcase your knowledge and expertise on industry related topics - giving attendees the information they need all while you collect high-quality leads.
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Email Products
Share your message with our audience via one of our many email marketing solutions!
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Whitepapers
Are you a thought-leader within your industry? We can host your whitepaper content and deliver leads.
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Advanced Marketing Solutions
Looking to take your marketing efforts to the next level? Leverage our advanced capabilities to directly impact the bottom line by aligning your marketing needs with your sales strategies.
Account-Based Marketing
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
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Advanced Targeting
Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
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Lead Nurturing
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts, to the point where they become paying customers.
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Content Marketing & Asset Development

Native Advertising
Build thought leadership with your non-commercial content posted alongside our trusted, online editorial. Your sponsored content is presented in a highly-visible area on a brand’s website, linked in eNewsletters and shared in social media.
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Custom eNews
A truly custom deployment option, our custom eNews is co-branded to allow you to share your message while benefiting from the reputation of our content.
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eBooks
A content driven information source that allows for more flexibility and interactivity than a whitepaper.
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Interactive Product Spotlight
Interactive website that highlights a client's product, content, service or event through a dynamic multi-media format. Viewers navigate their own path to videos, photos, product info, technical specs, testimonials, case studies and more.
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Infographics
A data-rich visualization of information that presents a topic in an engaging and visually appealing way.
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Videos
BNP Video is a full service production team that will get you seen, showcase your brand, and grow your business with visual mediums!
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Orangetap
Orangetap is our custom media division that equips your brand to tell a unique story about your products or services by embracing both creativity and content marketing.
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Continuing Education
Our CE Center properties are the leader in online continuing education serving the Architecture, Construction, Engineering and Mechanical Systems industries.
CEU Architecture Website | CEU Engineering Website

InfoCenters
A full-feature, topic-centric microsite populated with your unlimited content and paired with content supplied by the brand's editorial team. Your company name becomes synonymous with the topic you choose.
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Podcast
Provide educational and promotional information to our industry through short audio presentations. Share expert advice to create leadership and awareness within your field.
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Social Media
Broadcast your company's message to our social audience with engagement opportunities through Facebook, Twitter, and LinkedIn!
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Market Research

Clear Seas Research

Your industry-focused market research partner — providing clear insights to complex business questions focused on brand positioning, marketing effectiveness, new product development and customer experience evaluations.

View the Clear Seas Research Website

Event Sponsorship

Architecture, Engineering & Construction
The AEC events connect professionals from all areas of the architecture, engineering, and construction industry. Celebrate building achievements, learn where technology is headed, and network with peers while showcasing your products and services to a diverse audience.
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Food, Beverage & Packaging
Gain visibility by participating in one of our unique food, beverage, and packaging events. These events bring together processors, suppliers, and top executives directly responsible for shaping the future of the industry. Provide solutions and network as attendees learn about industry trends and share innovative ideas.
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Gaming
Join leaders in the gaming and hospitality industry at one of our unique live events. Your products and services are sure to be seen by decision makers looking for skills and technologies to bring back to their property.
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Manufacturing
Present your products and services to an engaged audience at one of our manufacturing events. Attendees will learn and network while looking for new equipment and processes to implement at their business. Expansive exhibit halls allow for a hands-on experience of your company’s new technologies.
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Mechanical Systems
Live events give you direct access to your customers while providing the opportunity to showcase your products and services. We're proud to host premier live events spanning across all aspects of the Mechanical Systems industry to bring you closer to your target audience. Gain quality leads and exposure with unique sponsorship and branding opportunities.
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Security
Gain access to the security executives, government officials, and solution providers looking for information on how to elevate their security programs. These events bring together an exclusive community of influential professionals seeking new products, services, and solutions.
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Directories/Buyer's Guides

Listings
Listings include your company name, logo, website link and are visible for an entire year!
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Display Advertising
Increase your visibility with display ads placed near the product listing of your choice in our directories.
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Enhancements
By listing your company in the a directory, you have quick access to a targeted audience of potential buyers in your industry. Top of the line search engine optimization (SEO), online ad opportunities to drive traffic to your website, product photos, videos and spec sheets are just some of the many benefits. Our popular Request for Proposal (RFP) program connects you directly to buyers who share their objectives, goals and deadlines with the click of a button.
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Industry Related Brands from BNP Media

ACHR News Distribution Trends Engineered Systems National Driller Plumbing & Mechanical PM Engineer Snips Supply House Times

Connect with BNP Media

2401 W. Big Beaver Rd, Suite 700
Troy, Michigan 48084
www.bnpmedia.com

About BNP Media

BNP Media is North America’s largest privately owned B2B media company providing superior content and events across a diverse group of industries. We’re committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.