While intrinsic motivation is usually enough to spur business owners to give their 100 percent, many employees need extrinsic motivation to achieve high levels of productivity. As a result, many HVAC/sheet metal companies turn to offering a performance incentive. This is one of the strongest proven ways to motivate the team and spur greater sales — but the incentive program itself has to be well-designed in order to achieve the desired results.

DiversiTech accepted the Nov. 2, 2017, award during Ferguson’s Summit Awards ceremony in Norfolk, Virginia.

Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.

The hardest part of any service job is getting the project. Once you’ve acquired a customer, the next goal is to create value on the job through quality service, build trust with the client and, of course, make money.