While giving a recent seminar, I commented to the audience how great the breakfast was. There were many choices of food and drink available to satisfy different tastes. After making that comment I asked a simple question; “You all got to choose what you ate and what you drank this morning but which one of you got to choose the air you breathed?” Therein lies the basis of what can be a challenge for you and your business survival or an opportunity to expand. Understanding that concept can increase your revenue or cost you legal fees.
The average adult consumes a kilo or more of food a day and 2-4 liters of fluid a day. The average adult breathes approximately 16,000 - 20,000 liters of air a day. That total includes everything that the air contains; fungi, bacteria, yeasts and yes, viruses. They are present. They are viable. They can be lethal. Understanding the issue means they can also be a tremendous source of added revenue for your company.