Mitsubishi Electric US Inc. Cooling & Heating Division has promoted Michelle Robb to director of residential marketing. 

In this new role, Robb is responsible for the branding and marketing of Mitsubishi Electric’s residential consumer and trade markets.

“The marketing skills, HVAC product knowledge and valuable experience Michelle brings to this new role allow Mitsubishi Electric to continue to accelerate our residential channel sales,” said Steve O’Brien, vice president of residential business at Mitsubishi Electric. “We’re confident she can lead our team to achieve even greater brand recognition, industry thought leadership and innovative marketing programs as a leading residential HVAC manufacturer.”

The company also promoted Kevin Miskewicz to director of commercial marketing, where he will oversee all branding and marketing projects for Mitsubishi Electric’s commercial channel. He’ll also be responsible for managing commercial channel market strategies and objectives.

“Kevin has shown tremendous leadership and initiative, and his results-driven business strategy played a significant role in advancing our commercial channel marketing objectives,” said Tom Dowling, vice president of commercial business at Mitsubishi Electric. “His understanding of the HVAC industry and our business is valuable to the continued growth and success of the company.”