Green HVAC equipment manufacturer WaterFurnace International has started a training program for dealers.
Called Future Leaders In Geothermal HVAC Technology School, it is designed to help dealers communicate the value of geothermal heating and cooling to the HVAC market.
The class covers cost of ownership, why pre-qualifying leads is a bad idea, what consumers want and how they decide to buy. The training also includes competitive analysis other HVAC construction products.
“The material presented in this training is the collective result of thousands of dealer and contractor visits,” said WaterFurnace regional manager Bret Ross. “The instructors for this class have demonstrated success in enabling HVAC contractors to become more profitable and set themselves apart from the competition.”