Marketing experts from a Pennsylvania agency will present a session at next week’s Fabtech.
Matt Self, the vice president of client relations at Web Talent Marketing of Lancaster, Pa., will host “It’s All About the Content: Learn How Content Marketing is Changing the Game Online” at 2:10 p.m. Tuesday.
The presentation will explain why Internet content must be fresh and compelling to attract and keep customers in the sheet metal forming industry.
“We are thrilled to participate in this event,” said Mike Canarelli, Web Talent Marketing CEO and co-founder. “Evaluating current content initiatives and monitoring the actions of competitors is crucial for businesses to elevate their website rankings as we approach 2015. It is through events such as this that we are able to share our insights and interact with others in the metal forming and fabricating industry.”
Fabtech takes place Tuesday through Thursday at the Georgia World Congress Center in Atlanta.