Where things are going – and where they have been. Both will be explored during the Heating, Air-conditioning and Refrigeration Distributors International’s annual conference this month. The theme for the Dec. 7-10 meeting at the JW Marriott Desert Ridge is “Evolve: New pathways to success.” And if members can find their way to the event, organizers say they will learn new ways to make money and work more efficiently.
The group has not just one but three keynote presentations to help members reach those goals. Mike Marks, a managing partner at Indian River Consulting, will explore a new research effort funded by the HARDI Foundation. It explores the steps involved in demand creation for HVAC products and why dialogue between wholesalers and manufacturers.