Hart & CooleyAir-distribution products manufacturer Hart & Cooley has new logo.

“The new Hart & Cooley logo design incorporates elements like a flowing curve, slanted letters and weight differential to convey a sense of forward movement and airflow,” said John Scianna, the company’s own graphic designer. “This simple, modern and bold aesthetic is a message of strength and innovation, but remains true to our proud history by keeping the name front and center.”

The company’s website, www.hartandcooleyinc.com, was also overhauled to incorporate the new design and make the site easier to navigate.

Hart & Cooley President Michael Winn said the changes are designed to reflect the Grand Rapids, Mich.-based company’s history and its future.

“As Hart & Cooley Inc. looks to the future, we look back on more than a century of strength and heritage to be our guide,” he said. “It is that strength and heritage you will see reflected in our new logos, websites and literature.”