I remember the first time I heard about YouTube.com was back in 2006 or so. Back then, it reminded me of sort of a do-it-yourself “America’s Funniest Home Videos,” since much of the content was pratfalls and other accidents that comedian Bob Saget would have made lame jokes about 20 years ago.



I remember the first time I heard about YouTube.com was back in 2006 or so.

Back then, it reminded me of sort of a do-it-yourself “America’s Funniest Home Videos,” since much of the content was pratfalls and other accidents that comedian Bob Saget would have made lame jokes about 20 years ago.

A lot of the other videos also on the site at the time were illegally uploaded episodes of TV shows, movie excerpts and music videos.

Much of that is still true today, but YouTube has become an Internet phenomenon unlike anything the world has ever seen. An estimated 60 hours of videos are uploaded to the website every minute, and along with Google - which bought YouTube in 2006 for $1.65 billion - and Facebook, it’s the Internet’s most visited Web address.

YouTube gave rise to the term “viral video,” where a clip is emailed to friends and quickly circles the globe long before conventional media even knows it’s out there. That’s how a California teenager named Rebecca Black was able to become a household name last year long before she and her song “Friday” were ever played on the radio, and how a long-dead pet feline was resurrected as Keyboard Cat in 2009.

I wrote about Black and the incredible power of Internet video marketing in a blog about a year ago. You can find it here

However, at the time, Snips did not have channel of its own, although we had been occasionally posting videos to Snipsmag.com for several years.

Now I am proud to announce that Snips has its own YouTube “channel” at www.youtube.com/user/SNIPSMag. We recently posted a number of the videos we shot at January’s AHR Expo, as well as an interview with Spiral Duct Manufacturers Association President Reid Boydstun from the group’s recent meeting in Florida.

Among the many great things about YouTube is that it allows you to find related videos simply by entering terms such as “HVAC” and “sheet metal” in the search box. And when you view a video, it will make suggestions on related clips you might like to watch. There are thousands of HVAC and sheet metal videos on YouTube right now.

Don’t think you need a fancy smartphone to view most of the content, either. Today, many YouTube clips are viewable on most Internet-capable cellphones. So they’re truly something you can view from almost anywhere.

We’re hoping to soon add even more videos to our YouTube channel, along with all the videos we have in the Snips TV archive at Snipsmag.com. I hope you’ll check them out. And if there is something you’d like to see there, please let me know at mcconnellm@bnpmedia.com.

April Snipsmag poll results

Winter recently ended with 80-degree temperatures as far north as Minnesota and Michigan. Was the record-warm weather good or bad for business at your company?

• Good. Warm weather reminds people to clean and tune up their air conditioners. 20 percent.

• Bad. Warm weather makes people ignore or turn off their malfunctioning furnace.40 percent.

• Neither. The weather had no affect on our business. 40 percent.