McQuay launches rewards program, racing promotion
“With the economic pressures today, we want to reward our distributors and their customers for their continued loyalty,” said Ed Blackford, general manager of McQuay Parts. Unique to this program is that both the distributors and the customer earn free reward points with their purchases.
Distributors will be receiving a launch kit filled with marketing support materials for their organizations. The release package will include display materials, such as brochures, counter mats, posters, and a description of available reward categories, which are purchased using earned reward points.
“We are helping the distributors promote themselves. This is about building their business and their brand,” said Robin Breth, manager of sales channels for McQuay Parts.
Customers will earn point-based rewards as well, by logging in purchase activity into the Cool Rewards Web site at www.McquayPartsRewards.com. To kick off the program, when a McQuay customer registers for the McQuay Cool Rewards program, they and their distributor will receive 500 bonus points.
Points are rewarded for thousands of parts in the McQuay catalog, including semi-hermetic compressors, motors, variable-frequency drives and accessories, belts, bearings and bushings, hoses, refrigeration and hand tools.
The company also recently introduced the McQuay Race Days promotion. This promotion will award one McQuay Parts customer with a VIP race experience. The grand prize includes round-trip airfare, hotel, race tickets, and tours of the VIP pit and garage. Second and third prizes will be awarded as well. Official rules and detailed promotion information can be found at the Cool Rewards Web site,www.McquayPartsRewards.com.