Nordyne, R.E. Michel launch Broan into new market
December 1, 2009
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Nordyne and R.E Michel have teamed up to offer a
line of Broan residential systems and manufactured housing
equipment.
“This is a strategic partnership that combines the genuine value of Nordyne products with R.E. Michel’s extraordinary service,” said Dave LaGrand, president and CEO of Nordyne. “The Broan line of heating and cooling equipment gives dealers a full line of reliable, innovative systems, including the 20-plus SEER (seasonal energy-efficiency rating) iQ Drive air conditioners and heat pumps.”
The Broan systems come with a 10-year limited parts warranty and a 10-year quality pledge to replace the entire unit in the event of a major failure.
“We are selectively recruiting dealers now,” said Doc Michel, president of the R.E. Michel Co. “We’ve assembled an aggressive dealer package for those committed to selling and promoting the Broan brand. Right now we’re looking for contractors eager to grow because we’re ready and able to help them achieve their goals with Broan.”
“This is a strategic partnership that combines the genuine value of Nordyne products with R.E. Michel’s extraordinary service,” said Dave LaGrand, president and CEO of Nordyne. “The Broan line of heating and cooling equipment gives dealers a full line of reliable, innovative systems, including the 20-plus SEER (seasonal energy-efficiency rating) iQ Drive air conditioners and heat pumps.”
The Broan systems come with a 10-year limited parts warranty and a 10-year quality pledge to replace the entire unit in the event of a major failure.
“We are selectively recruiting dealers now,” said Doc Michel, president of the R.E. Michel Co. “We’ve assembled an aggressive dealer package for those committed to selling and promoting the Broan brand. Right now we’re looking for contractors eager to grow because we’re ready and able to help them achieve their goals with Broan.”
