Mitsubishi Electric HVAC has entered into a three-year marketing partnership with the PGA Tour.

As an official sponsor of the PGA, Mitsubishi Electric HVAC says it has the opportunity to build brand awareness and create visibility among consumers ideally suited to purchase Mitsubishi Electric products, said William Rau, senior vice president and general manager of Mitsubishi Electric HVAC.

“Our partnership with the PGA Tour gives us a chance to participate in numerous local and national promotional opportunities, while the vast global appeal of the PGA Tour will help increase our brand awareness worldwide,” Rau said. “We also will have the chance to build relationships with our distributor and contractor partners by offering them unique opportunities to experience a PGA Tour event firsthand.”

Mitsubishi becomes the official high-definition television of the PGA Tour and Champions Tour, as well as the official large outdoor video display provider of the PGA Tour.

“This is an exciting partnership for Mitsubishi Electric HVAC, as it provides us with a unique and fun opportunity to strengthen our brand awareness and give back to our customers,” said Rau. “PGA Tour professionals are the best in the world, so it makes sense that Mitsubishi Electric HVAC, as the industry leader in innovation, would join forces with such an organization.”