The group will hold its 38th annual conference March 28-30 at the San Jose Convention Center. The slogan for this year's event is "Break the rules." It's likely a reference to the keynote speaker, Marcus Buckingham, author of the best seller First, Break All the Rules.
ACCA officials say it took three years for the group to get the popular speaker and author for their convention. Buckingham is expected to expand on themes in the book, explaining new ways to look at customer service and employee management. Buckingham will speak at 8 a.m. March 29 during the convention's opening session.