The company created a consumer business unit consisting of retail, hardware, paint, mass market, automotive and stencil products in April.
"In the commercial arena, our customers are competing against bigger, marketing-savvy retailers for market share," said Jim Derrick, manager of the Intertape commercial business channels. "Through Intertape's marketing and merchandising know-how, methodologies and expertise, our new team can help make our customers more competitive by giving them the same marketing tools and programs used successfully in traditional retail. By leveling the playing field through fresh thinking, we can help make them more successful."
The company said that there are three primary reasons for reorganizing the construction and HVAC units. Intertape believes that the combination will create a larger product portfolio to distributors with a single point of contact.
The company also believes that move will help drive sales for customers in the commercial wholesale trade, and create more resources devoted to new-product development and marketing.