LAS VEGAS - "The Turbulence of Change...How to Adapt to the Strategic Forces that Will Alter Your Future" will be the title of a keynote talk by Dr. Peter Johnson in February at the Air Conditioning Contractors of America's (ACCA) 33rd Annual Conference.

The conference will be held February 26-March 1.

Dr. Johnson will share his strategic initiatives that will help contractors link product, quality, customer service, sales, marketing, and business development into a formula for long-term business success. "Regardless of the industry you are in or the target markets that you specialize in, over the course of time there are some elements of your business that you will never be able to maintain any fixed degree of control over," said Johnson.

Dr. Johnson is a veteran of IBM, General Electric and McDonnell Douglas Corporation.

On Thursday March 1, 2001, the closing keynote speaker will be J.P. Maroney. He will present "Business Builders...Business Busters - How to Leverage Your Organization's Human Capital".

Maroney reaffirms that the most important business assets are employees. His core message is "Build your people, and let your people build your business". With Maroney's blending of business strategy, practical principles, humor, audience interaction, and inspiration, attendees will be taking away tools and strategies ready for immediate implementation to boost your business success.

The conference will be held at the Rio All Suites Hotel and Casino. For more information, contact Colleen Van Gieson at 202/483-9370 or e-mail or visit the ACCA web site at