ARLINGTON, Va. - Commercial and residential marketing, management issues and mold are among the topics scheduled for the ACCA's annual meeting.

ARLINGTON, Va. - Commercial and residential marketing, management issues and mold are among the topics scheduled for the educational workshops at the Air Conditioning Contractors of America's 2003 conference and indoor air expo.

The March 12-15 meeting in Palm Springs, Calif., will offer members more than 40 workshops and training sessions. Educational workshops will follow one of these special-interest tracks:

Commercial contracting. Aimed at owners of commercial hvac firms, sessions planned for this track include thermal energy storage, its benefits and marketability; the installation and maintenance of commercial rooftop units and a moderated panel of award-winning commercial contractors on their secrets of success.

Residential contracting. ACCA officials say owners of residential-focused businesses may find these topics of interest: performance pay for technicians; quality improvement and marketing proper load calculation to consumers.

Management and marketing. Drafting and implementing a marketing plan; the difference between good ads and bad ads; new methods to encourage better problem solving by your technicians.

Mold and Moisture. A series of sessions on indoor air quality and mold issues will be presented. Topics include marketing a healthy indoor environment to consumers; building performance evaluation; and standards of care for proper indoor environmental quality.

The 2003 ACCA conference also includes a number of other contractor peer-learning sessions, networking opportunities, and the Indoor Air Expo, which ACCA calls one of the largest hvacr trade shows in the country. This year's event, the association's 35th annual meeting, will be held at the Wyndham Palm Springs and Palm Springs Convention Center. More information is available online at www.acca.org or by calling (703) 575-4477.

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