Lincoln Electric Co. recently announced major improvements to its main web site. The site has a new look and feel.
“Our goal in rebuilding the public site was to provide our customers with all the information they wanted in the shortest amount of time,” said Jim Appledorn, Lincoln Electric’s manager of e-business. “To facilitate this, we have created a much more efficient site structure which will get visitors to their desired destination as quickly as possible. In addition to convenient, we wanted our web site to be aesthetically appealing to visitors.”