“Our goal in rebuilding the public site was to provide our customers with all the information they wanted in the shortest amount of time,” said Jim Appledorn, Lincoln Electric’s manager of e-business. “To facilitate this, we have created a much more efficient site structure which will get visitors to their desired destination as quickly as possible. In addition to convenient, we wanted our web site to be aesthetically appealing to visitors.”
To accomplish that goal, designers added bold, dramatic colors to “capture the visual excitement of welding and cutting processes,” according to Appledorn.
The web site now features five navigation categories: Products, Knowledge, Customer Focus, Community and Corporate. The Product section contains the full Lincoln Electric catalog, including photos of all products and accessories. Search for products by keywords, product number or category. Side by side comparisons make choosing tools easier for the welding contractor.
The Knowledge section offers a library of welding-related articles and answers to technical questions. In Customer Focus, visitors can tailor the site to their particular interests, including construction, fabricating and manufacturing. Community has information about upcoming trade shows, links to industry associations and company distributors. The Corporate section has information for investors, career opportunities and a history of the company.
- Also announcing an overhauled web site is Minneapolis-based McQuay International. At www.mcquay.com, hvac consulting/mechanical engineers and others will find easy access to product catalogs, information on applications and free design tools software. Parts and distributor information, installation and maintenance manuals are also available. Site visitors can also sign up to receive engineering newsletters, guidebooks and new product information via email. To see for yourself, go to www.mcquay.com.
- Weren’t able to attend last month’s International Air-Conditioning, Heating, Refrigerating (AHR) Expo in Atlantic City, N.J.? Take a look at www.ahrexpo.com, the event’s official web site. The site was recently updated to provide exhibitors, visitors and non-visitors with useful information. The site features a product locator, which allows anyone to search the list of AHR exhibitors by product category, making it easy to see what companies were at the show and what products they exhibited.
- More than 550 symbols and drawings are available for free download at www.smacna.org. The drawings are part of the “SMACNA CAD Standard” and work with CAD drawing systems, including AutoCAD. Officials from the Sheet Metal and Air Conditioning Contractors National Association (SMACNA) say they have released the drawings in an effort to establish consistency and assist members of the architect/engineer/contractor community.
- The Plumbing-Heating-Cooling Contractors National Association (PHCC) has a new web site. The PHCC’s official web site is now www.phccweb.org. The group’s 2001-2002 Leadership Directory and 2002 Business Plan are now posted on the web site.