Wieden + Kennedy is an international agency known for its unique consumer product advertising. With clients that have included Nike, Coca-Cola and Microsoft, the company has produced award-winning campaigns that are especially focused on younger buyers. Until recently, the firm's Portland headquarters was housed in three different leased spaces. In 1997, the firm decided to consolidate its operations into a single, larger facility.
The agency had indicated an interest in a "loft style" building with the potential for abundant communication among project teams. The ultimate decision was to remodel an old warehouse building in Portland's revitalized, post-industrial neighborhood known as the Pearl District. The structure was built in 1913 as a dry-goods warehouse. In fact, the building was originally occupied by the Fuller Brush Company. It served in this capacity until 1946, when it was remodeled to function as a cold storage warehouse. It was used for this purpose until a few months before it was acquired for renovation in 1996. The building had deteriorated and was a surprising choice for conversion to an advertising agency headquarters.