TYLER, Texas - American Standard Heating & Air Conditioning held its first ever national dealer meeting at Dallas Hilton DFW Lakes Executive Center on March 21-24. American Standard teamed up with one of its strategic training allies, the Collier Consulting Group, to conduct this inaugural event. More than 300 dealers from the residential systems business gathered to hear about the company's new performance focused brand strategy, learn about maximizing profit potential and share best practices from the hvac industry.
Dealers also learned about American Standard's Stars and Stripes Program, a sales incentive program. For every qualifying American Standard unit a dealer sells, the dealer will receive a cash bonus and earn entry into the Grand Prize drawing that will take place when the program ends in July.