Metalcon International gives the green light to green building.

In its 15th year, Metalcon International is turning "green" - and organizers could not be happier.

The movement toward using sustainable, environmentally responsible construction materials and methods, often called "green" building, will have an even bigger focus at this year's trade show and conference. Metalcon will be held Oct. 4-6 at the Donald E. Stephens Convention Center in Rosemont, Ill., near Chicago.

Rick Fedrizzi, founder of the U.S. Green Building Council and its current president and CEO, will be Metalcon's Oct. 6 keynote speaker. As metal has been recognized as a renewable, environmentally friendly material, its importance to groups like the Green Building Council has also grown. This is Fedrizzi's second visit to Metalcon; he previously spoke at the 2003 "Green Day" event.

Metalcon and the renewable, so-called green building movement have a lot more in common than people might think, said Claire Kilcoyne, show director.

"Because of metal's inherent properties, products exhibited at Metalcon have always been ‘green,' " Kilcoyne said. "And Metalcon has 15 years of developing green-market awareness and green- industry education, which has influenced the shift from traditional construction methods to the use of metal in construction and green building."

Metalcon will offer several sessions on the USGBC's Leadership in Energy and Environmental Design programs, which encourages Earth-saving building techniques. Metal roofing will also be highlighted, with a number of sessions offering the latest news on this growing market.

As in past years, a trade show will also be held. This year, it runs from noon-5 p.m. Oct. 4 and 5, and 10 a.m.-3 p.m. Oct. 6. More than 8,000 people are expected to browse the 700 exhibitors.


Here's a look at some of the 30 planned seminars that may be of interest to those in HVAC and sheet metal.

At 8:30 a.m. Oct. 4, these sessions are planned:

  • "Understanding Metal Roofing." For 15 years, Rob Haddock of the Metal Roof Advisory Group has been giving this popular presentation at Metalcon. It is an in-depth look at metal-roofing technology, including materials, designs, seams, sealants, coatings and manufacturing.

  • "Roll Forming for the Metal Construction Industry: Part I." Sponsored by the Fabricators and Manufacturers Association International, the educational group that co-sponsors Fabtech, this session will deal with the latest trends in roll-forming technology. Part II is scheduled for 8:30 a.m. to noon Oct. 5.

  • "Improve Quality and Productivity Through Effective Shop Floor Control." Rick Wilhelm, vice president of sales for AMS Controls Inc., will explain how to get rid of order-entry mistakes and improve productivity. He will explain how to use real-time feedback and analyze downtime for better quality.

  • "Punching and Cutoff Tooling for Automating Roll Forming Lines for Metal Building Products." Hosted by Formtek Group Executive Vice President Don Hill, this session will deal with the different types of machinery used for automating roll-forming lines in metal construction. Punching systems, cutoff systems for roof panels and siding, measuring and acceleration methods and more will be covered.

Metal tips

  • "Metal Materials and Paint Systems." Drexel Metals Corp. President Brian Partyka will lead this Atas International Inc.-sponsored session. It expands on a session about substrates and paints that Partyka has hosted in previous years. Metals such as Galvalume, aluminum and galvanized will be featured. Tips on working with each product and painting them will be offered.

  • "Jobsite Safety: Make it Work for You." Barry Cole, a partner with Cole-Miller Safety Consulting Inc., and Preferred Safety Products Inc., will talk about the importance of company safety policies. Cole says good safety programs increase profits as well as reduce injuries and other problems. The key elements of proper safety programs will be discussed.

  • "Productive Roll Forming." Eric Martin, the national sales manager for Samco Machinery Ltd., will tell attendees what types of roll-forming equipment are best for their businesses. Common production mistakes and how to correct them will also be discussed.

  • "All LEED Points Are Not Created Equal." The U.S. Green Building Council's Leadership in Energy and Environmental Design program, which awards "points" based on how a building is built and designed, will be the focus of this session. Mike Burnett of Holder Construction Co. will explain how points can be earned at little or no cost. He will talk about an Atlanta project that met LEED requirements without excessive expenses.

  • "How to Trim a Metal Roof," hosted by Dan Perkins of Dan Perkins Construction, will take place at 10:15 a.m. Efficient and effective trim and flashing techniques will be explained, along with how they contribute to the roof's beauty. The trimming of drop edges, gable edges, valleys, sidewalls, chimneys and other sections will be discussed. How to fix "oil canning" will also be explained.

    At 8:30 a.m. Oct. 5, these are among the sessions scheduled:

  • "Application of Identification Equipment." AMS Controls President Andy Allman will present information on marking systems and why it's important. The advantages of stand-alone and integrated equipment will also be discussed.

  • "Ask the Experts: Panel Discussion." The audience will determine the topics for this question-and-answer session with industry experts. All sorts of roll-forming problems are up for discussion. Attendees are invited to bring questions from the technical sessions.

  • "Metal Roofing: The Devil is in the Details." The Metal Building Manufacturers Association will sponsor this session, hosted by Ken Buchinger. Detailing, penetrations, flashing, trims and preventing leaks will be explained in this session, as featured in the MBMA's manuals.

Selling ‘value'

  • "Residential Metal Roofing: Selling the Value." The Metal Roofing Alliance is sponsoring this session, hosted by Bill Moore-Gough, the president of Bil-Den Home Improvement. Getting homeowners to buy a metal roof can be difficult, considering the higher initial costs. But when properly presented with the choice, many consumers will opt for the durability of a metal roof. Moore-Gough will explain what works when selling to homeowners, explaining that you don't always need all decision makers present when selling.

  • "Performance of Metal Roofing in Hurricanes Charley and Ivan." How metal roofs fared during two of the storms that hit Florida in 2004 will be discussed. Building codes, the roof's age and other factors that affect performance will be highlighted. The session will be led by W. Lee Shoemaker, Ph.D., P.E., the Metal Building Manufacturers Association's director of research and engineering, and Joe Wilson of Metro Roof Products.

  • "Pricing for Profit." Metal Roof Specialties President Jerry Iselin will explain how to better price for projects. Understanding your total cost structure is key, Iselin says. He will profile three similar jobs that needed very different quotes.

Info for architects

Oct. 6 sessions include:

  • "Metal Roofing for Architects." This seminar at 10:15 a.m. will deal with the proper design, materials and installation techniques to ensure a leak-free metal roof. Chuck Howard, P.E., of Metal Roof Consultants, will explain the still-common misconceptions about metal roofs and how a properly installed metal roof can meet most owners' needs.

  • "What You Need to Know to Sell Metal as a ‘Green' Residential Roof Product." Also at 10:15 a.m., this seminar, sponsored by the Cool Metal Roof Coalition and Classic Products Inc., will offer metal-roofing contractors new ways to promote their products as environmentally responsible. Scott Kriner, former roofing coalition chairman and technical director of the Metal Construction Association, will discuss energy rebates, the government's Energy Star program, and offer ways to explain metal's cost savings for homeowners' energy bills.

  • "R-Values and Thermal Performance of Reflective Insulation, Radiant Barriers and IRCCs (interior radiation control coatings)." This 12 p.m. seminar will include Mike Boulding, president of TVM Building Products and the Reflective Insulation Manufacturers Association; David Yarbrough, Ph.D., P.E., president of R&D Services Inc.; Billy Lippy, senior vice president of Fi-Foil Co.; and Chuck Hockensmith, technical training manager with ESP/Low-E Inc. They will discuss reflective insulation radiant barriers and coatings, R-values and test methods. The impact of thermal properties of other insulation products and their effect of energy efficiency will also be discussed.

Attendees will receive RIMA's new CD-ROM, which includes the handbook, Understanding and Using Reflective Insulation, Radiant Barriers and Interior Radiation Control Coatings, as well as technical bulletins and articles.

(For more information on Metalcon, contact PSMJ Resources Inc., 10 Midland Ave., Newton, MA 02458; call (800) 537-7765; fax (617) 965-0055; see on the Internet.)