"We strive to ensure Diamond dealers have all the tools they need to grow their business and sell Mr. Slim split-ductless air conditioner and heat pump products," said Craig Little, vice president of marketing. "We wanted to develop a comprehensive sales kit that would assist our representatives in closing the sale."
The kit includes a rolling carry-bag, which contains a sales-counter pad, computer mouse pad, sales literature and a Diamond Alliance banner in order to help jump-start a Diamond dealer's business. "We also decided to include an authentic working Mr. Slim indoor unit, so Diamond dealers could actually let the contractors and homeowners try out the unit and see just how quiet it really is. The unit can be plugged into an outlet and operated via remote control, which will assist dealers in creating awareness and allow them to more effectively portray the product's benefits," said Little.
Diamond Alliance is a collection of training programs designed to increase customer knowledge of the products and services offered by Mitsubishi.