Midsouth Marketing in North Carolina will help represent Selkirk in the east.

DALLAS - Selkirk LLC has added a wholesale representative in the company's Eastern region: Midsouth Marketing in North Carolina.

Midsouth Marketing has past experience with product lines similar to Selkirk and has additional outside salespeople to promote Selkirk products in the Carolina markets, Selkirk officials said.

"The representative addition of Midsouth Marketing will help Selkirk with new distribution opportunities and growing our sales into targeted markets for 2004," said David Rockwell, wholesale national sales manager for Selkirk.