Tournament raises money for St. Jude's Hospital.

The company sponsored the "Cool Zone," which was the location for an 8- by 24-foot trailer showcasing Coleman equipment such as the new Echelon series of residential heating and cooling products. This was Coleman's fourth appearance at the tournament, which raises money for the St. Jude's Children's Research Hospital in Memphis, Tenn. Last year, the tournament raised more than $700,000.