The story was about what happens to suppliers that lose a line of equipment and what impact it has on their future business. The article discussed the loyalty the contractors would have towards the wholesalers and how they feel about manufacturers.
What caught my eye was a survey he cited on consumer preferences towards brand-name HVAC equipment. I have stated many times that there are few consumers who can name brands they know and very few that know the difference between brands. If the consumers do not know the brand, why does the contractor have to be concerned with it? In the article, Wheeler says that a contractor told his salespeople to ask their potential customers what brands of equipment they preferred. Out of 1,000 customers surveyed: