Hypertherm promises no price increases for 2005
HANOVER, N.H. - In an open letter to Hypertherm customers, company officials committed to holding the line on equipment price increases throughout 2005. This latest zero-price increase announcement follows a similar one made in 2004.
Despite copper and steel price fluctuations, Hypertherm is attributing it decision based on "a sense of business optimism in Hypertherm's business momentum."
"Commodity prices rise and the fall," said Evan Smith, company vice president and general manager. "Our aim is to manage for stability and long-term cost reduction for our business partners and end-user customers."
The company is also crediting the introduction of its new Hyperformance HPR 130 automated cutting system and its continued distributor sales momentum for the Powermax G3 Series manual cutting systems. Hypertherm has also seen growing interest in its Fastlaser product line of laser cutting heads and controllers.
Global sales now represent half of Hypertherm's total company sales, including growing investments in markets such as Asia, Latin America and Eastern Europe.