York enhances Build-A-Brochure program
The program is provided to York dealers, enabling them to create customer brochures from the Web, print them locally or e-mail them to customers.
"We've given the Build-A-Brochure program a face lift, improving its look and functionality and creating a unified look for all of our printed literature and catalogs," said Mickey Smith, brand manager for Johnson Controls' York division.
The new information and imagery for the program depicts the complete line of York Affinity air conditioners, furnaces, heat pumps and air handlers. Dealers are able to promote the York brand by offering the equipment in seven colors, including champagne, terra cotta, jet black, stone, Bermuda, chocolate and gun metal blue. Consumers can also personalize their units by selecting from among more than 77 college and university logos that can be displayed on the air-conditioning panels.
The program also features built-in marketing, sales and warranty pages and a selection of cover photos. In addition, dealers have the opportunity to add their own logos, photographs and custom text to personalize the brochures for their local marketing needs.
"We're placing the most current product data, photography and marketing messages at dealers' fingertips and allowing them to get exactly what they need for their customers right when they need it," said Smith.