FORT SMITH, Ark. - Rheem Manufacturing Co.'s new "Turn Up The Heat" fall promotion will include a 12-month, no-interest program for consumers.

The KwikComfort financing promotion will run through Dec. 15, and offers 12-month, no-payment, no-interest terms to homeowners purchasing any Rheem or Ruud heating, cooling or IAQ product.

All sales that include any Protection Plus extended service plan during the three-month promotion period are available for only 1 percent to contractors approved by GE Credit to offer Rheem or Ruud KwikComfort Financing. Rheem says this is the lowest rate ever offered by Rheem or Ruud over a 12-month consumer program.

An alternative 3 percent financing rate is also available to approved contractors for purchases that do not include a Protection Plus service plan.

Rheem has also introduced a cash-incentive program for the fall season. Contractors who purchase qualifying Rheem and Ruud equipment from Oct. 1-Nov. 30 will automatically qualify for "cash zone" awards. The contractor that purchases the most qualifying units in each of seven geographic locations will win a $5,000 debit card. In addition, the contractor purchasing the most qualifying units across North America will receive a $10,000 debit card.

For information, visit www.rheemote.net.

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