Media has changed substantially in the past 20 years. Most, if not all, of those changes were spurred by the impact the internet has had on how people consume their information. It’s a phenomenon that’s been covered regularly by multiple outlets since the shift became apparent a little more than a decade ago. 

Your HVAC business gets one chance to make a strong first impression on its prospects online. When someone visits your site, his or her first impression will either be a cause to contact you, or leave — possibly landing on a competitor’s site.