Media has changed substantially in the past 20 years. Most, if not all, of those changes were spurred by the impact the internet has had on how people consume their information. It’s a phenomenon that’s been covered regularly by multiple outlets since the shift became apparent a little more than a decade ago. 

Your HVAC business gets one chance to make a strong first impression on its prospects online. When someone visits your site, his or her first impression will either be a cause to contact you, or leave — possibly landing on a competitor’s site.

The days of keyword-stuffing your company’s website are over. And if you think voice-based internet search is a gimmick, think again.

The Metal Roofing Alliance says its new website allows members to showcase their company to potential customers, find leads and boost overall marketing efforts.

Emerson Climate Technologies has launched a new version of its homeowner and contractor educational website, AC & Heating Connect. 

The Chicago chapter of the Sheet Metal and Air Conditioning Contractors’ National Association has started an online store selling a variety of safety products for members.

DiversiTech has introduced its newly enhanced website, which company officials said helps HVAC wholesalers and contractors find its products and services easier.