Let me start out by saying that before this summer, acronyms like HVAC or ASHRAE were simply groupings of familiar letters that stood for unfamiliar terms. The same goes for industry words like flat-oval duct, spiral duct — and well, a lot of variations that include the word “duct.”

But as the new associate editor here at Snips, I’m committed to learning as much as possible, so I can provide our readers with up-to-date information that’s factual and relevant to their industry. After all, the opportunity to learn about the unfamiliar is one of the reasons I decided to pursue journalism in the first place. 

My first journalism job out of college was as the editorial associate at a lifestyle publication in downtown Detroit. Among my daily tasks of brainstorming story ideas, copy editing and making sure deadlines were met, I had the opportunity to meet and interview some pretty interesting people from a variety of industries and backgrounds. There was that time I met with a jet-lagged, French fashion designer at a hotel café, the time when photographer Nigel Barker got down on one knee and (jokingly) took my hand and proposed, or when I interviewed Olympic Gold Medal-winners Meryl Davis and Charlie White. Every single interview is an opportunity to learn and experience something new, and that’s a wonderful benefit of being a journalist. 

So as I continue to learn with each story I write for Snips, please feel free to send me your feedback, insights, tips — or sheet metal, heating, cooling and ventilation dictionaries — to laforesta@bnpmedia.com, so that I can provide you with information you truly care about and want to read. 

And for the record, I now know HVAC stands for heating, ventilation and air conditioning, and ASHRAE stands for the American Society of Heating, Refrigerating and Air-Conditioning Engineers. See? I’m already learning the lingo.