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Home » Authors » Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson, Ink, a creative marketing firm for contractors. SNIPS readers can get the free report “How to Stand Out From Your Competition this Holiday Season” by sending their  request to freestuff@hudsonink.com. See other marketing reports at www.hudsonink.com or call (800) 489-9099.

Articles

ARTICLES

Adams Hudson

Six months of HVAC marketing tips

Adams Hudson
January 15, 2018
No Comments

We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.


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Adams Hudson

Email mistakes that are costing you money

Adams Hudson
October 5, 2017
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Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.


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Adams Hudson

Tips for retaining residential HVAC customers

Adams Hudson
August 7, 2017
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Some people just know how to strike gold when it comes to customer retention.


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Adams Hudson

If you want HVAC sales, provide very good service

Adams Hudson
April 2, 2017
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Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.


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Adams Hudson

Ensuring the HVAC system sales keep coming

Adams Hudson
January 7, 2017
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The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.


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Adams Hudson

Turning IAQ from a myth to a moneymaker

Adams Hudson
September 2, 2016
No Comments

You probably know that energy-efficient homes can seal in and recirculate the same germs, allergens and chemicals. You should know this can cause health issues for occupants.


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Adams Hudson

Closing the gap between HVAC sales and marketing

Adams Hudson
June 1, 2016
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Aren’t sales and marketing the same? No.

Marketing is a method by which sales opportunities are created. Marketing can bring you the leads, but if you can’t close them, what’s the point? 


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Adams Hudson

Making your HVAC market company a media star

Adams Hudson
April 1, 2016
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Literally, hundreds of millions of dollars in sales are generated mostly by the “stealth” marketing tactic of publicity. That’s a huge return on investment, because publicity is free.


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Adams Hudson

You're not selling the HVAC product you think you are

Adams Hudson
February 3, 2016
No Comments

You know how it is. You look back at a marketing idea that worked really well, and all of a sudden, success seems so obvious.

“No wonder that worked,” you say. “It was a great idea.” 


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Tips on customer retention for HVAC sales

Tips on customer retention for HVAC sales

Adams Hudson
January 4, 2016
No Comments

Let’s begin by looking at the marketing that maximizes branding.


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