We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.

Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.

Some people just know how to strike gold when it comes to customer retention.

Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.

The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.

You probably know that energy-efficient homes can seal in and recirculate the same germs, allergens and chemicals. You should know this can cause health issues for occupants.

Aren’t sales and marketing the same? No.

Marketing is a method by which sales opportunities are created. Marketing can bring you the leads, but if you can’t close them, what’s the point? 

Literally, hundreds of millions of dollars in sales are generated mostly by the “stealth” marketing tactic of publicity. That’s a huge return on investment, because publicity is free.

You know how it is. You look back at a marketing idea that worked really well, and all of a sudden, success seems so obvious.

“No wonder that worked,” you say. “It was a great idea.” 

Let’s begin by looking at the marketing that maximizes branding.