This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Adams Hudson is president of Hudson, Ink, a creative marketing firm for contractors. SNIPS readers can get the free report “How to Stand Out From Your Competition this Holiday Season” by sending their request to freestuff@hudsonink.com. See other marketing reports at www.hudsonink.com or call (800) 489-9099.
We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.
Mistakes are powerful lesson builders. Email marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it.
Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.
The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.
You probably know that energy-efficient homes can seal in and recirculate the same germs, allergens and chemicals. You should know this can cause health issues for occupants.
Literally, hundreds of millions of dollars in sales are generated mostly by the “stealth” marketing tactic of publicity. That’s a huge return on investment, because publicity is free.