Do your customers leave your store and think, “Wow. It is so nice to buy from this business”?

As I have been traveling around the country, I continually hear, “Business is down. The market is changing. The customers are changing. It is not like it used to be. The economy is killing us.”

The following is taken from Bob Janet’s book, Bad Business Assumptions That Cost You Sales and Profits.

There may have been a time when there was enough business for everyone. But for many companies, that isn’t true anymore.