When we think of customer service, we think of the words “please” and “thank you,” a kind face; we think of friendly window tellers and retail stores where people not only give you a receipt but also a smile. But really, customer service — true customer service — is so much more than that. 

Videos are one of the best ways to help you stand out in today’s competitive online environment. They allow you to inject personality into your messages, build trust and connect with viewers on an emotional level.

DeBoer joined the Columbus, Ohio-based HVAC wholesaler organization as a marketing and communications manager in 2014.

Your HVAC business gets one chance to make a strong first impression on its prospects online. When someone visits your site, his or her first impression will either be a cause to contact you, or leave — possibly landing on a competitor’s site.

Uponor North America has hired three senior directors: Chris Budion, Doug Fulton and Linda Novitt. 

The days of keyword-stuffing your company’s website are over. And if you think voice-based internet search is a gimmick, think again.

Do you have a few customers who aren’t happy with you? Maybe a handful who gives your company a less-than-stellar review on websites such as Yelp or Angie’s List?

“You can let things happen or make things happen” is a common saying when it comes to generating revenue.

The upcoming Eastern Energy Expo has a new sponsor.

Field Controls has a new sales and marketing vice president.