Majestic Steel Usa is getting into the workwear market with the introduction of Sozo Workwear, a "direct-to-consumer lifestyle workwear brand." And the first product launch in the new brand's line is, you guessed it, face masks!
Watch the video below to learn more about the idea behind the brand and its production at Majestic Steel.
Although it may seem like a strange step for the steel producer and distributor, it makes sense from a supply standpoint when you think about Majestic Steel's hold on the steel supply market. If you're an HVAC contractor, why not get your shop's steel and workwear fromt the same place? That relationship seems to be what Majestic Steel is hoping to capitalize on.
As explained by Majestic Steel representatives, "Sozo was born out of the commitment of Majestic Steel to protect the health and safety of our own essential workforce during the emergence of the COVID-19 pandemic. Facing a short supply of masks suitable for active work, our CEO Todd Leebow decided to solve the challenge by creating high-quality reusable masks for Majestic frontline associates."
Sozo will officially launch this year with a small capsule collection for fall/winter 2020. In 2021, it will expand to a full workwear apparel line "defined by modern Americana style."