BFGoodrich kicks off Tradesmen Support Program
BFGoodrich Tires recently kicked of its Tradesmen Support Program in the U.S. for people in construction, agriculture, landscaping and other trades that rely heavily on pickup trucks to get work done.
As part of the Tradesmen Support Program, BFGoodrich plans to partner with associations representing a combined 1 million tradesmen in 2019. Perks available to members of participating associations include:
- $100 off a set of four BFGoodrich All-Terrain T/A KO2 tires for association members and $70 off for non-association tradesmen and women – a substantial discount on the brand’s toughest all-terrain tire capable of handling virtually any job site.
- Roadside assistance for two years, with towing up to 150 miles.
- 30-day satisfaction guarantee.
- Chances to win VIP experiences to races such as the SCORE BAJA 1000 and the MINT 400.
BFGoodrich is also working to offer the Tradesmen Support Program to associations such as the National Association of Home Builders, the National Cattlemen’s Beef Association, the Associated General Contractors of America, the National Association of Landscape Professionals, the Painting and Decorating Contractors of America, the American Quarter Horse Association and the American Subcontractors Association.
Members of partner associations receive the largest tire discount, but any tradesmen or women can take part in the program and still receive a significant discount on a set of BFGoodrich All-Terrain T/A KO2 tires and take advantage of the other benefits of the program.
“For the men and women in trades, downtime because of equipment equals lost money. Our All-Terrain KO2 tire is an essential piece of equipment that can withstand the toughest job sites,” said Jessica Parris, BFGoodrich director of consumer communications. “BFGoodrich is putting its support behind this critically important community with our Tradesmen Support Program.”
Fing out if your trade association is included in the Tradesmen Support Program by visiting bfgoodrichtires.com/tradesmen.