Media has changed substantially in the past 20 years. Most, if not all, of those changes were spurred by the impact the internet has had on how people consume their information. It’s a phenomenon that’s been covered regularly by multiple outlets since the shift became apparent a little more than a decade ago. While trade media like Snips operates a bit differently than newspapers or consumer magazines, we too have felt the impact of the shifting media landscape.
In the past, print was the only place you could read content from Snips. Then came the website, followed by eNewsletters and podcasts, and right behind them were video and social media. It’s been a rapid addition of platforms in an incredibly short period of time, which has forced many publications to make difficult transitions in order to meet their audiences’ needs for quality content in each area. Snips is no exception.