Mitsubishi Electric U.S. Inc. Heating & Cooling Division has promoted Steve Scarbrough to director of strategic programs. 

Scarbrough will also be in charge of national wholesaler programs and managing private label activities for residential business.

“Steve brings strong HVAC knowledge and leadership to this position in a variety of areas, including sales, inventory management, product training and market leadership, all of which contribute to our efforts to increase market share across our residential channel applications,” said Steve O’Brien, vice president of residential business at Mitsubishi Electric.

Scarbrough has been with the company since 2010 and previously served as the business sales manager of its south business unit in Tallahassee, Florida. In his new position, Scarbrough will be working out of the company’s Suwanee, Georgia, office.