Bacharach has announced updates to its brand identity, including a newly launched website, logo, company colors and the redesigning of its collateral materials to provide a clearer and stronger presence within their focus markets. 

“The brand enhancements are more than just a logo makeover. It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a measurable difference to our customers every day,” said Barry Phillips, vice president of marketing and sales at Bacharach.

 The redesigned website offers high-quality product images with detailed information on Bacharach products, improved navigation and a newly designed service support section, including the latest company news and project developments. Online visitors can also download product manuals, brochures, instructional videos and data sheets.

In the coming months, Bacharach said it plans to launch more new products and services.

“We are leaders in HVAC and (refrigeration) instrumentation and provide the latest product innovations in design, engineering, manufacturing and support,” Phillips said. “We felt it important that the brand reflected our focus, strengths and capabilities, and builds on our history of quality, durable and reliable HVAC and (refrigeration) instrumentation.”