Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
Snips was growing large enough that by the 1950s, additional editorial and sales staff had to be hired. East and West Coast advertising representatives were added. Robert Murphy was named associate editor in 1953. Except for a few years in the late 1950s and early 1960s, Murphy would stay with the magazine until it was sold to Business News Publishing Co.
Although he was trained as a writer and hired to be an editor, with his ever-present camera, many people assumed he was the magazine’s picture taker.
“I took about 2,000 pictures for (Snips),” Murphy, now 85, recalled. “I thought I was a writer for them, and people always thought I was a photographer.”
Murphy said he has hardly taken a picture since leaving Snips in 1997. But he remembers his time on staff fondly.
“It was really a pleasure working for Snips and meeting the people in the industry,” he said.
Snips staff wasn’t the only part of the magazine growing in the decade. The publication itself grew larger. In July 1955, it was decided to increase the size of pages, from a “handy pocket size” 7 inches by 10 inches, to the more common 8 ½ by 11. The change was made in part to accommodate national advertisers who disliked having to downsize the plates and negatives used to create ads for other publications.
When the 1960s arrived, Snips circulation again grew larger, adding readers in the Southwestern and Western U.S. The fast-growing states of California, Texas, Colorado and Arizona became regular stops for Nick and Ed Carter, as well as Murphy and other staff.
Circulation outside the United States also increased, as Snips signed up readers in Canada and even a few as far away as Europe and Asia.
Full-color photography came to Snips around this time, but just in a handful of advertisements.
“There was never much demand,” Carter III said. “It was just easier to do everything in black and white.”
Although covers started being produced with color photos in February 1987, the magazine would not regularly feature extensive color photography until it was purchased by Business News Publishing Co.