Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
‘Ed Carter Night'
By this time, Ed Carter was a well-known and much-loved person in the HVAC industry. The Associated Sheet Metal and Air-Conditioning Contractors of Hammond, Ind., organized an “Ed Carter Night” Oct. 22, 1949.
Originally intended to just be a small, local event to recognize Carter and the magazine, it ended up attracting 400 contractors from Illinois, Indiana, Ohio, Wisconsin and Michigan.
It received 11 pages of coverage in Snips’ November issue.
In a March 1957 column celebrating Snips’ first 25 years, Ed Carter wrote about the event: “It’s just another thing we wanted to mention in this anniversary issue, to let our many readers who helped put over that event, know how much this unusual tribute to this periodical and its publisher were appreciated.”
Nick Carter pushed to expand the magazine to include manufacturer’s representatives. It was this new focus that led to the magazine’s regional representative directory, a feature Snips still includes online today. “Rambling With the Reps” was also a regular department.
“The idea behind those was to have a directory for contractors,” Carter said.
However, a mid-1960s experiment with regional editions failed, he added. For a short time, Snips published “A” and “B” editions, with news and advertising tailored to different parts of the country.
However, Carter said, the experiment was a failure, not producing any additional revenue and upsetting a number of readers.
“The most interesting thing that came about from that was the complaints. You wouldn’t think someone from the East Coast would care about what was happening in Colorado, but we got complaints like that,” Carter said.