Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
A short time later, Snips launches its Twitter page. Designed for short, frequent updates, Twitter seems to use a language all its own, due to the requirement that all messages or “tweets” be 140 characters or less. Within two years, the site amasses almost 1,400 followers.
In January 2011, Snips tackles the growing problem of distracted driving in “Driving to distraction.” It discussed the efforts by states and the federal government to get drivers to put away their cellular phones while behind the wheel. The article, along with an editorial and online poll, explored what sheet metal and HVAC companies are doing about the problem.
The cover story that month was the AHR Expo, which was visiting the American gambling mecca of Las Vegas for the first time. While there, Snips editors shoot several video interviews, including one with the current president of the American Society of Heating, Refrigerating and Air-Conditioning Engineers. The videos are shown on Snips’ website.
Snips’ September cover story was an article by Siegel on the popularity of the iPad, Apple’s tablet computer, among HVAC contractors. The thin device is quickly replacing clipboards, price books and trip logs for many technicians.
The debut of Snips “podcasts” - another part of the push to offer readers more online content - are announced to readers by McConnell in the October issue:
A big change Snips has undertaken in recent years has been the surge in content at our website, www.Snipsmag.com. The latest addition is our first podcast.
A “podcast,” named after the ubiquitous iPod MP3 player from Apple, is a digital file containing an audio - and sometimes video - interview. With inexpensive digital recorders and podcasting software available today, anybody can have a talk show - including Snips.
For our first podcast, I talked to Russ Kimball, owner of Evergreen State Heat & AC, about what the Everett, Wash., business owner was doing to hold down his company’s fuel costs.
At the start of 2012, Snips gears up to celebrate its 80th anniversary by asking longtime subscribers to tell us about the issues they’ve saved all these years and their memories of the magazine.
For reprints of this article, contact Jill DeVries at (248) 244-1726 or email email@example.com.