Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
The future of publishing
Snips also becomes available in an interactive “digital edition,” allowing subscribers to read issues at their desks and turn pages with a click of the computer mouse.
In early 2008, Snips debuts monthly polls on its website, giving readers a chance to provide instant feedback on industry issues. In June, the website is redesigned, making it easier to read and its newest features, such as videos, digital editions and blogs, easier to find. The overhaul is also designed to improve its visibility to Internet search engines such as Google.
Articles in Snips at this time offer insights into how contractors are dealing with gasoline at $4 a gallon and how far the green building movement has come in just a few years. Although it has yet to hit the sheet metal industry, stories of the slowing economy and growing unemployment and the foreclosure crisis hint at the industry’s problems yet to come.
In early 2009, articles in Snips explained how getting “lean” did not have to do with weight loss but removing extra steps in the fabrication process. And readers started learning more about building information modeling or BIM and how it could transform the sheet metal industry.
In September, Snips made another foray into the fast-changing world of social media with the launch of its Facebook page. Facebook has revolutionized the online experience for millions of people worldwide. The social networking website, where users can keep up with their friends or “followers,” quickly overtook MySpace and earlier, similar websites to become one of the top such places on the Internet. Similar to the online bulletin boards operated by Snips in the mid-2000s, it allows readers an easy way to interact with each other as well as the magazine’s editors.