Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
As part of BNP, Snips continued to be a people-oriented publication, keeping the “close to the reader” and easy-to-read format pioneered by Ed Carter, although ensuring the magazine published on time each month meant that staff was unable to travel as frequently to local events as Ed Carter and Nick Carter.
High-profile projects covered during this time included newly renovated Lambeau Field, home of the Green Bay Packers; Comerica Park, home of the Detroit Tigers; the Washington, D.C., Convention Center; and the midfield terminal at Detroit Metropolitan Airport.
The Internet revolution of the mid-1990s reached Snips when the magazine launched a website in early 1998. A print column was started a little over a year later, “I-Net Buzz,” written by former associate editor Gina Nowak. It covered the forays of sheet metal and HVAC companies into the new medium. It would later become Internet News.
In January 2002, Snips starts printing “Our 70th year” on the cover, even though it also said Vol. 71. The discrepancy was caused by BNP’s decision to re-number the issues to correspond to the calendar year starting with the January 1998 issue.
Although the magazine’s appearance had been overhauled when BNP purchased it and tweaked in the five years since, the July 2002 issue marked Snips’ first major redesign. New fonts, colors and a different logo featuring a smaller pair of snips were used.
Over the Fourth of July weekend 2002, Bas, then 48, suffered a stroke. He would not return to work at BNP. Managing editor Michael McConnell, who had been with the publication since 2000; Sally Fraser, who had been the magazine’s advertising manager since 1998; and production manager Karen Talan assemble the August issue.
Fraser is named interim publisher and longtime BNP employee Wayne Johnson is named interim editor. Bas’ condition is announced to readers in the September issue.