Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
The magazine featured a new look, a new logo and a cover in full color. The rest of the magazine was a mix of mostly color photos with mostly black-and-white advertisements. It’s still common to see black-and-white ads, especially smaller ones, in Snips today.
“Welcome to the new Snips!” was the headline on the July Editor’s Page. Bas used the forum to explain that Snips would be different - but not too different from what readers were used to.
Welcome to the first issue of Snips.
I say this with a smile, because most of you already know this 66-year-old publication quite well.
You probably also know Business News Publishing Co., publisher of the 71-year-old weekly tabloid the Air Conditioning, Heating and Refrigeration News; Refrigeration Service & Contracting; Engineered Systems; Plumbing & Mechanical, etc.
We’re sort of keeping this in the family, you see. BNP Co. is now the proud owner and publisher of Snips, which will faithfully continue to serve the air-conditioning, warm-air heating and sheet metal industries.
It’ll be an all-new Snips we’ll be bringing you, with - we hope - some carefully preserved ties to the old. You’ll notice our mission statement on the front cover: “A journal of constructive help to the sheet metal, air-conditioning, warm-air heating and ventilating contractors.” It’s right off the “old” Snips magazine.
Frankly, we didn’t think we could improve on that. …
…We want to continue to be your eyes and ears on the industry, a friend you can count on and an ally when the going gets tough. Count on us to be there when you need us.
We’ll look out for your interests, but we’ll have to call a spade a spade, when we see fit.
We want you to continue to contact us and send us information - we can’t be everyplace at once, you know. We want to continue to publish photos of your association, your group meetings, your company get-togethers, your announcements and achievements. We’ll proudly display them just as Snips has always done, as quickly as we can and - as always - as space permits.
We’ll be out there, tied to this industry as Snips always was, attending press conferences and conventions, meeting people, interviewing, taking pictures, etc.
Of course, there are a few things we’ll want to do differently, too. Snips, you’ve already noticed, will have an all-new look. New owners have different ways of doing things; you know that. We’ve updated things a bit, moved things around - well, you get the picture.
Bas asked readers to tell him what they thought - and plenty did. Most of the letters printed said they liked the new format, and at least one person said he was glad to receive an issue in the same month printed on the cover. However, several readers complained when Bas dropped the regional news items broken down by state. Ed Carter had received similar complaints more than 30 years earlier when the magazine experimented with regional editions.
The regional news returned within two months.