Revisiting SNIPS' 75th Anniversary
This is an updated version of an article that originally appeared in March 2007 as part of Snips’ 75th anniversary.
The popular lifetime subscription program was started in the early 1970s. This allowed individuals to receive the magazine for the rest of their lives for a one-time $10 fee, instead of paying $2 to $3 every year or two, as was then the subscription rate.
As an incentive, such subscribers would receive free snips-shaped tie tacks and lapel pins.
The program was so successful, it seemed many readers thought of it as more than just a magazine subscription. A number of readers said they wanted to “join” or “become a member” of Snips in the letters accompanying their orders.
A few readers even asked if they could include their lifetime subscriptions in their wills, Carter said.
The lifetime subscription program was closed to new members when Business News Publishing Co. purchased the magazine.