Ductless HVAC sales company Mitsubishi Electric has promoted Jeff Whitelaw to vice president of product strategy and engineering.

He will monitor HVAC construction regulatory issues, product planning and communicate with government organizations where required. He has worked for Mitsubishi for 27 years, including positions based in Waterloo, Ontario, and California.

“Jeff is an organized and dedicated leader. He’s proven his ability to communicate effectively and efficiently in every role he’s held,” said Mitsubishi Senior Vice President Mark Kuntz. “The division will be a more cohesive, well-oiled machine with Jeff in this new leadership role — a recipe for sustained success.”