In addition to mobile apps, you should consider updating your company’s website with a responsive Web design for easy viewing and navigation across multiple platforms, like smartphones, tablets and desktops.

Shortly after Google announced its plans to update its search algorithm to favor mobile, the search giant also revealed that “more Google searches take place on mobile devices than on computers.” Your consumers spend their time on mobile devices, and with the proliferation of smart thermostat technology, even more of their mobile bandwidth will be dedicated to their residential HVAC needs. By effectively meeting consumers where they spend the most time, the companies that are leveraging technology and mobile apps are the ones streamlining their business and driving higher traffic and, ultimately, increased sales. For example, GreenSky HVAC market contractors who use its mobile app tend to have 500 percent more sales than non-mobile contractors.

“Going mobile” has become less of a trend and more of a necessity to survive a competitive business landscape. Whether you’re updating your website to be mobile friendly or using apps to streamline business processes or sign up consumers for home improvement financing, the success of your company depends on a strong mobile growth strategy.

This article was supplied by GreenSky Credit, a financial technology company that says it makes point-of-sale credit options fast, easy and secure.