Mobile technology has become a part of our everyday lives, but how does it fit into the HVAC construction and sheet metal works industries, and how can it increase revenue and profit for contractors or service providers?
While the number of mobile users continues to grow, mobile technology is still an untapped opportunity area for HVAC sales and sheet metal works professionals who lag their counterparts in other industries such as hospitality and retail. In a recent survey conducted by Huthwaite, a sales performance improvement organization, the majority of respondents indicated that smartphones gave a competitive edge regarding sales. However, only 54 percent of contractors have an Internet-enabled smartphone. Furthermore, based on internal GreenSky data, the contractors that do have smartphones do not use it to increase their sales.
Thanks to Google’s new algorithm that directly affects searches made on smartphones, mobile is more relevant than ever. The results will favor mobile-friendly websites, giving them higher rankings than sites that are only optimized for desktops. If there was ever a time to go mobile this is it.
So what does that mean for you and your HVAC market business?
There are several great applications available to streamline the day-to-day task of running a business, ranging from communication with customers, taking orders from the road and closing deals faster to monitoring inventory and labor and even managing your company’s social media presence. These are some the most effective tools on the market today and a great starting point as you develop a mobile strategy for your company.